Search Engine Optimization (SEO)

Our SEO technology allows us to optimize every web page within your site to ensure optimal indexing and listing in all leading search engines. Through the strategic placement of keywords, website structure, link building and web page submissions, we will ensure that you have the greatest opportunity to achieve high listings in unpaid search results.

Our experienced optimizers conduct extensive keyword research and analysis to determine the best keywords and keyword combinations for your site. The SEO program should be an integral part of your overall search marketing strategy.

What You Should Get for Your Money

Can we get your website a top ranking on the major search engines? In most cases yes, but not always. It depends upon how competitive your profession is on the Internet. For example, specialty surgeons with limited competition with websites in the area, a top ranking should be easy. You are only competing with a few sites, and your competition is probably not optimized. This would also apply to any merchant in a small town where there is very little competition.

In contrast, if you are a hospital in a major metro area, where all of your competitors will have optimized websites, top ranking is more difficult and time consuming. A top ranking hospital will require a larger budget and frequent updates to keep the high rank once obtained.

National or Global listings are the most difficult, because they are not location based and require, not only SEO work on your site, but additional advertising, registrations, publishing, blogs and other marketing around the Internet. If your product is books, you expect to compete against the Amazons and Barnes and Nobles of the world, you should expect to spend advertising dollars as they do to stay on top of the heap.

A national or global listing only has value if you can sell your product long distance. A hair salon, nightclub or real estate agent in Dallas or Houston does not need to be listed first in Miami or London, but a Dallas or Houston art gallery may wish to be, since art is unique and can be shipped.

Phone book listings and paid ads (clearly marked as “sponsored listings”) are not search results, even though they are often displayed above or beside search results. Some SEO firms may buy you a “sponsored listing” at the top of the page.

That is Pay Per Click (PPC) or Keyword Bid advertising, such as Google AdWords, not search engine optimization.

We work to improve what the search industry calls “organic” search results, which means the actual search results produced by each search engine’s algorithm. These are the real results.

Fee are derived based on time and can ranch from about $1,000 to $100,000 per website for the initial optimization and recommendations. Smaller local merchants can expect to pay between $1000 and $2000, while e-commerce sites should be prepared to pay $5000 and up. Once the site has been optimized, you will need to maintain and update that optimization on a monthly basis, or you will lose the ranking.

For very competitive keywords, and case where the competition has invested in search engine optimization, it may require more than just text and keyword optimization on the website. Other SEO strategies include link building, directory submissions, article writing and submissions and press release campaigns as previously mentioned.

Search Engine Optimizing is very time consuming and once complete can take upward of 90 days to begin seeing the fruits of the labor. If you want instant results, the alternative is Internet advertising. Call us for a specific quote for your website. We will look at your website, and your competition, to determine your specific needs.